reFIND Shopping seeks to disrupt the fashion industry through its value-driven mobile marketplace, giving the power back to consumers to put their dollar where their heart is. They do this by connecting sustainable shoppers to ethical brands, empowering customers to make a positive environmental impact with their shopping choices... and look good while doing it. reFIND approached us during their early stages of development, knowing that they needed support in developing strong brand positioning in order to acquire funding, build a community, and launch their MVP app. From there, we were tasked with strategizing the best way for reFIND to cultivate community engagement through social media and email marketing, while building authority as a leader of the sustainable fashion movement.